The Blue Moon
KAC HomePublicationsJuly / August 2003

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The Blue Moon is published bi-monthly by the Kentucky Arts Council. Please send comments, questions and information to The Blue Moon, Kentucky Arts Council, Old Capitol Annex, 300 West Broadway, Frankfort, KY 40601-1980 or call 502/564-3757V/TDD Toll Free: 1-888-833-2787

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Craft Marketing News
Product Development Workshop for Kentucky Artisans

The Kentucky Craft Marketing Program and the Kentucky Museum of Arts + Design, in partnership with Somerset Community College, with special assistance from the Sheltowee Artisans, will present "Outside the Lines: New Frontiers for Kentucky Artists," a product development workshop weekend at Somerset Community College, Somerset, Kentucky, July 25-26, 2003.

During this two-day workshop, artists will have the opportunity to learn from state and nationally-recognized presenters who will instruct on the following topics: incorporating trends in the marketplace; making artists' products and businesses more profitable; utilizing available resources; working smart in the studio; and servicing the tourism industry. Advanced and new artists will also be able to attend sessions on pricing, computer-aided design/machinery (CAD/CAM), licensing, and copyright.

Presenters include Keith Recker of New York, formerly of Aid to Artisans, who is assisting the Program with product development; Curt Benzle from Ohio, who will be working with the more advanced artists on production strategies vs. pricing; Gabriel Romeu from Pennsylvania, who will conduct the CAD/CAM workshops; Bruce Baker from Vermont, a nationally known speaker and jeweler/retailer; and Toni Sikes from Wisconsin, publisher of The Guild.Com.

Kentucky presenters include Tim Vickers from the Kentucky Manufacturing Assistance Corporation; Kyle Citrynell, a copyright attorney from Louisville; and several long-time juried participants of the Craft Marketing Program, who will serve on various panels throughout the workshop. Carole Summers of the Department of Travel and Victoria Faoro, Director of the Kentucky Artisan Center at Berea will also participate.

The eighth annual Rude Osolnik Award presentation dinner will be held as a special part of the workshop on Friday night, July 25, at the Eagles Nest Country Club. The award honors its namesake, Rude Osolnik, the nationally acclaimed wood turner from Berea, Kentucky, who devoted his life to the development of his craft and to teaching. This prestigious award recognizes artists for their contributions to the craft community, preservation of craft traditions through teaching and sharing, and exemplary workmanship.

For more information on the workshop and to receive a brochure, phone 1/888/592/7238, ext. 4815; local call, 502/ 564/3757, ext. 4815; or email.

Kentucky Delegation Attends CODA Conference and Provides Leadership

The 2003 annual Craft Organization Development Organization (CODA) conference, hosted by Society for Contemporary Craft from April 3-6, exceeded expectations with about 100 participants from 26 states. Administrators, staff and board members of craft organizations, businesses, public agencies and craft/art schools were among those represented at this year's conference, which addressed craft and economic development.

Kentucky's delegation was comprised of nine representatives from eight organizations, including: Pam Bischoff and Allison Kaiser, Kentucky Guild of Artists and Craftsmen (KGAC); Peggy Burgio, Berea College Crafts; Tim Glotzbach, The Kentucky School of Craft (KSC); Gwen Heffner, Kentucky Clay Network; Karen Kennedy, Cumberland Crafts/Southern Highland Crafts Guild; Fran Redmon, Kentucky Craft Marketing Program (KCMP); Carla Robinson, Kentucky Appalachian Artisan Center; and Cheryl Stone, CEDET. Tim Glotzbach (KSC) and Fran Redmon (KCMP) both served on the 2003 steering committee as Vice Chair, and nominating committee member, respectively; both were members of the strategic planning committee.

With several in-progress case studies of how the arts can contribute to economic development, Pittsburgh proved to be an ideal location for the conference. Bill Strickland, President and CEO of Manchester Craftsmen's Guild and Bidwell Training Center, Inc., gave a moving and inspiring keynote address that challenged craft professionals to use craft as a catalyst for positive community change. In addition to a welcome reception at conference host Society for Contemporary Craft in the 16:62 Design Zone, conference attendees had the opportunity to visit the new Pittsburgh Glass Center, several area galleries and the Manchester Craftsmen's Guild.

CODA refocuses on the needs of craft organizations nationally with a new name, mission, and strategic plan

Over the past year, CODA has been engaged in a strategic planning process that culminated in this year's conference. After nearly seventeen years as an informal organization serving the information, networking, and advocacy interests of craft organizations, CODA leaders confirmed the benefits of the national service organization.

CODA leaders amended the organizations name, replacing "Organization Directors" in their title with "Organization Development" to underscore that the core constituents of CODA are the nation's craft organizations. CODA serves these organizations through the education and professional development of the directors and also board members and program staff.

CODA planning also refined the mission to emphasize that CODA works to ultimately foster public awareness and understanding of craft. This public benefit is achieved through its work to strengthen craft organizations and to do research, public education, and advocacy. The organization confirmed that it welcomes all sectors of the handmade crafts industry in CODA - nonprofit service and public agencies, organizations, craft centers, craft educators, craft-centric museums, commercial craft galleries, craft guilds, and nonprofit and commercial craft show and festival sponsors.

The CODA board also approved new by-laws and articles and determined to incorporate and seek federal tax-exempt status.

The new CODA mission, "The Craft Organization Development Association (CODA) serves organizations with education and professional development to foster public appreciation and understanding of craft."

CODA goals

Goal 1: Organizational and professional development
CODA members work to develop the capacity and skill of organizations and professionals working to further craft.

Goal 2. Public craft education and advocacy
CODA helps its member organizations to advance public awareness, appreciation and understanding of craft. CODA also organizes special research, public awareness, and advocacy projects as funding permits.

Goal 3. CODA organizational capacity
Build CODA's organizational capacity with the legal systems, board, staff, and communications capacity required to fulfill our goals.

CODA Membership

The membership reappointed Linda Van Trump as Managing Director, and elected the following members and officers to its newly formed Board of Directors to lead CODA into the future:

Chair, Tim Glotzbach, Kentucky School of Craft, Hindman, KY Vice-Chair, David Willard, Arrowmont School of Arts and Crafts, Gatlinburg, TN Secretary, Ann Lancaster, Houston Center for Contemporary, Houston TX Treasurer, Mary Strope, George Little Management, LLC, White Plains, NY Nominating Chair, Dana Singer, Society of North American Goldsmiths, Missoula, MT Membership Chair, Andrew Glasgow, The Furniture Society, Asheville, NC Past Chair, Carol Sedestrom Ross, George Little Management, LLC, S. Lake Tahoe, CA Conference Host 2004, Steve Lanier, Louisiana ArtWorks, New Orleans, LA Conference Host 2005, Fran Redmon, Kentucky Craft Marketing Program, Frankfort, KY

The 2003 CODA Conference was generously sponsored by Society for Contemporary Craft, American Craft Council, George Little Management, The Crafts Report, Pennsylvania Council on the Arts, and The Heinz Endowments.

Notes from the sessions, photographs and more information will be available on the Contemporary Craft website. For more information about CODA memberships or publications, contact Linda Van Trump, Managing Director, CODA, P.O. Box 59, Onia, AR 72663, 870-746-4396.

New Product Development Success Creates The Platinum 10

Ten Kentucky craft and visual art businesses, all participants of the Kentucky Craft Marketing Program (KCMP) or the Visual Arts at the Market Program, have been selected to participate in "The Platinum 10," a pilot project that will enhance their ability to create specialized products for the marketplace. KCMP is conducting this project in order to evaluate real-life scenarios of product development. The process will benefit both the KCMP and its participants, and the process will document issues, achievements, and roadblocks, in order to build a product development program that is geared to differing levels of needs. This approach will help formulate a process that will provide ongoing assistance to artisan businesses and aid to those who wish to increase profitability and sustainability.

Photo: Ken Gastineau, Gastineau Jewelry

Ken Gastineau, Gastineau Jewelry

The participants will receive intensive, hands-on technical assistance provided through the KCMP. "This project represents part of the Kentucky Arts Council's goals to deepen our programs in order to have measurable outcomes that produce positive long-term effects for our artisans," said Fran Redmon, Program Director.

Keith Recker, a nationally recognized marketing consultant and formerly of Aid to Artisans, has been working with KCMP over the last two years on the implementation of this project. KCMP will be partnering with various other business support groups, such as the Kentucky Manufacturing Assistance Center.

Nancy Atcher, coordinator for the project says, " We want to have a direct experience with these businesses in order to create a product development program that will meet the needs of all sizes and types of artisan businesses. The participants also represent vendors of the Kentucky Collection, a project that provides retailers with a kiosk display of Kentucky-made products and marketing support to sell these products in their stores. Product Development grants of $500 will be available to participants involved in this project."

A February 2003 meeting focused on the marketplace and the brainstorming of product ideas. During the roundtable discussion, project participants offered input while reviewing each other's work. The KCMP will coordinate involvement for the Platinum 10 participants in wholesale roll-out opportunities that the Program already supports or implements, i.e., Kentucky Crafted: The Market, the New York International Gift Fair and the Kentucky Collection.

The participants include:

Alley Cat Pottery
Kristal Kokinda
246 W. Main Street #100
Richmond, KY 40475
Telephone: 859-623-1224

Berea College Crafts
Terry Fields
Peggy Burgio
C.P.O. Box 2217
Berea, KY 40404
Telephone: 859-985-3220
Email: terry_fields@berea@edu

Gastineau Jewelry
Ken & Sally Gastineau
135 N. Broadway
Berea, KY 40403
Telephone: 859-986-9158

Heartland Basketry
Jacquelyn Lawrence
3 Gemma Circle
Elizabethtown, KY 42701
Telephone: 270-765-6836

Judy's Kentucky Crafts
Judy & Gordon Geagley
Rt. 1, Box 90A
Tollesboro, KY 41189
Telephone: 606-798-3901

Natural Accents
Sharon Haines
5294 Park City-Glasgow Road
Park City, KY 42160
Telephone: 270-749-8862

Shirley Jeter Watercolors
Shirley Jeter
171 Kentucky Avenue
Lexington, KY 40502
Telephone: 859-252-3297

Kathy Werking
5123 Bryan Station Road
Paris, KY 40361
Telephone: 877-985-7877

The Weavery
Harriet Giles
2525 Delong Road, Overbrook Farm
Lexington, KY 40515
Telephone: 859-245-0019

Watson Studios
Larry Watson
3404 Upper Tug Fork Road
Alexandria, KY 41001
Telephone: 859-635-5599

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